In 2008 the first half of the electronics industry's slump is an indisputable fact, the loan-to-crisis by the United States, to reduce consumption and imports, China's economic inflation, the appreciation of the renminbi, the implementation of labour laws, such as the electronic industry a cyclical trough and an oversupply of these three Class of negative factors working together. Undoubtedly, these distributors in particular for small and medium-sized distributors, is also a relatively heavy pressure, how to adjust the pressure tactics to cope with the current predicament is an important subject. A mixed-type distributors Central Electronics Co., Ltd. as an example, we found that they are more than continuation of co-operation of the business model, and on this basis, strive to open up new business models, small distributors the flexibility embodied most vividly .

Central Electronic was established in 1999, nine-year period with more than 60 employees and annual sales of the company for 50 million to 100 million yuan. Many distributors and to uphold the-centered, on different business advantages, the strategy is to ring-diversified business model co-exist, mainly reflected in three aspects: authorized agency business, the Distribution Agreement and the shortage of materials supply business. Li Tingxi the company's general manager, said: "If the reason is to select the three can not give up. Because the market is changing all the time, for example, focused on independent distribution of scarce materials business, relatively substantial profits, but the competition is more intense at the same time brand awareness So we come to these three and development, we can gradually develop the brand at the same time, agents can quickly meet customer demand. "

Specifically, the licensing business is not at one stroke, is in the company developed to a certain size and history after last year have continued access to land from the current Central-authorized brands include IKSemicon, Isocom, ProGin. Li Tingxi said: "ProGin for GPS module, we have done relatively mature, there are a number of research institutions in cooperation, IKSemicon can be used for mobile phones and automotive electronics, such as car navigation, car DVD, but we used to VoIP and more Charger. "


Because of its energy and personnel constraints, coupled with the inputs required and the cycle is too long, ring-does not fully authorized as a business development priorities. Li Tingxi that the current changes in the market soon, to complete the existing resources toward a single market is very dangerous and inappropriate. "First of all to solve the survival, followed by maintaining a certain profit, ensure that enterprises can get growth." Liting Xi said, "Of course, is a brand agents need long-term and sustained investment in the area, the future is the only way." Agents of the Central-present Miaoxiang major high-end product line communications and military fields, such as switches, routers, VoIP phones, and the Institute for the development of products, will also follow-up to the automotive electronics and medical electronics direction.


In addition to operating income accounted for 30 percent of the authorized business, independent distributors also started the country, shortage of materials supply and distribution agreement for the proportion of branded business revenue of 70 percent, distribution brand for Cypress. Li Tingxi said: "We need diversity, flexibility in running enterprises, a strong normative agency business, and an independent distribution business is very flexible. Once the market direction transform hot spots, the independent distribution business can quickly change, response to changes in the market, while independent Usually in the procurement of distribution channels can be very flexible, such as from certain OEM inventory Dailiao percent of the 1970s to get a discount, a second sale, to resolve the redundancy A factory inventories, to help solve the production of the B factories urgently . Diversified business more suitable for the market to survive, but also conforms to the current Central-development requirements. "


Not satisfied here, Central Electronic also planned for the next attempt to introduce the Rochester and co-operation and build-own-brand Central IC products. Rochester is a company with a large number of cut-off parts inventory, and has authorized manner to these well-known brands for small batch production components suppliers. There is no doubt that the expected introduction of the second half of this European partners, will ring the shortage of material-supply components to provide a very strong assurance, and for many years to enter the Chinese market and the market has not been known to Rochester, this Will help to create common and open market.


Li Tingxi said: "We mainly talk about the military system. Volume of China's civil system to the competition but also very large, is the national military support units, market opportunities and also great. Current U.S. export restrictions are making those Agents from the original and can not receive the special components procurement, or wish to conduct their own procurement channels and the confidentiality of the user through this channel or ring-based procurement branches in Canada to obtain the original original products. "


And the setting up of own-brand IC, ring-based considerations are obviously huge profits. "The launch own-brand IC development of the company's many advantages, but also the lowest bidder of high quality products, more stable supply chain system and technical support can also bring added value to customers." Li Tingxi, Central-year plan Increase the strength of the second half of technical teams, hire more engineers to provide technical support services, own-brand IC power management IC will be targeted to the PRD market as the pilot, and continuously provide a suitable alternative products. "Core design team from Russia, some developers are Chinese, and the closure of Jiangsu. In addition, own-brand products plans to register another new company, Central-brand the country as the general agent of the operation." He said.


In addition to business strategy is to reach more diversified pattern of development go hand in hand, the ring-is also actively against the company's internal operations, establish a sound internal information management, the new ERP system can be very good for clients to assess the situation, The internal financial and procurement systems for the collection of resources, integration. "There are many companies a loophole that is not taking into account the continued expansion of management, how to integrate resources. Ring-on awareness of the problem, not just for rapid steady development of team-building is relatively mature and systematic, global resources It's our goal. All customers to the development of regional offices to the Central-service to be more close to the customer. "Liting Xi said," In addition, we also have quality system of specialized agencies appraisal system in operation, two years ago through ISO9000 quality management system certification authority and access to a national audit of the import and export rights. "