According to market research firm iSuppli Corporation, and Strategies Unlimited recent survey showed that in 2011 the total LED market will reach 9 billion U.S. dollars, of which the main point of growth or 83 percent more than the growth in emerging applications will come from the promotion of high-brightness The expansion of demand for LED products. In addition to the LED market forecasts, Strategies Unlimited company also predicted high-brightness LED driver chip market will be followed strong growth in 2011 and is expected to more than 1.9 billion U.S. dollars.

With LED luminous efficiency of rapid promotion, LED application market has been towards general illumination.


LED technology through global leader in the materials, technology and the efforts to improve packaging technology, high-brightness LED luminous efficiency and performance have been significantly improve, in addition to the traditional backlight and display panel market, high-brightness LED started to indoor and outdoor general Lighting, automobiles and outside lighting, lighting, traffic lights, and other new applications.


This is the lighting market to a higher energy efficiency of high-brightness LED conversion is the evolution of semiconductor manufacturers and distributors the opportunity to participate. So many overseas and local Chinese IC suppliers are all layout LED application market, but of all distributors are also actively involved in the establishment of R & D and sales force. In addition to Arrow, Avnet, by you, and other large-scale overseas distributors, Xuguang Thailand, and North high-distributors, and other local agents also in light of its own product line, with the corresponding driver IC, or even associated with the lens MCU, as far as possible Provide complete solutions, into the enormous potential for LED lighting markets.


Distributors actively involved in LED lighting market

Arrow Electronics since last year set foot in the LED lighting market, from last year to this year, the part of the business has been in a fast-growing trend. The company's lighting business programme director Wu Bingyan the view that since most of the actual semiconductor lighting products produced in China, only China is the world's largest market. He went on to say, the Chinese semiconductor market last year, the demand for lighting is about 1 to 150 million U.S. dollars, of which the shortage of resources and environmental protection requirements, the Government's procurement of dominant position, share purchases about 60 percent.


In fact, due to a late start, the Arrow has not been a larger market share, but this year's shipments, the first quarter of last year on revenue of almost realized, than in the first half of last year, up 1 ~ 2 times. Despite the late start, but the standard does not start low, Arrow brand is the main agent Cree (U.S. Career). Cree high-power LED is a global leader in technology, in China only two distributors, Arrow for this by virtue of a strong sales network and technical support forces in China to show skill to provide a good opportunity.

Not only that, the Arrow in March this year announced the acquisition of Achieva electronic components distribution sector, distribution and Achieva another heavy-class supplier Osram (Osram) a long time, which undoubtedly is a positive development for the semiconductor lighting market Arrow Electronics into a strong "core" agent.


Wu Bing Yan said, Cree is the world's eldest child lighting brightness, single chip can do the maximum brightness, and Osram's strengths is that a lot of different lens, the spot out there in different forms. For example, lights up the demand for irradiation spot showed 4 m × 1m rectangular, need special lens solution, Osram good solution to these special applications. "Therefore, if a customer needs attention in the strongest spot then choose Cree. These two brand product prices in the same application is considerable. In addition, Osram car in the application also have a higher market share." He said, "At present, Arrow's strategy is through two different teams were promoting Cree and Osram."


In addition to providing high-power LED, the Arrow also Acting Fairchild, IR, Linear, Micrel, NS, ON, ST and TI and many other LED driver chips, used in conjunction with the Cree of the lens (Lens) has Dialight L2, Fraen and Asia sources, MCU supplier Atmel, Freescale, NXP, TI and Renesas, on the one hand to offer one-stop shop service, on the other hand can fully meet the development and downstream manufacturers need to have choice.

In addition to large international distributor and the leading provider of cooperation, the local distributor in China has also actively cooperate with Ersan Xian brand. Shenzhen City Xuguang Electronics Co., Ltd. At present, Thai Deputy Kingdom (in the group) ultra-high brightness LED, its features are better solved the problem of heat, low temperature, no spot; can do the orange color temperature; lumens high. In addition, Thailand also Xuguang Acting Taiwan AXElite (Yaselaite) LED driver IC products.


Li, general manager of the company IKEA, Xuguang Thailand currently locked the main areas of automotive applications, flat panel displays, portable screen and lighting equipment applications. "Solid-state lighting application of the full potential of the estimated lighting applications will be the future of the market pie. But LED lighting applications require multi-technology integration, we will be in accordance with market demand with the advantages of different suppliers, the maximum advantages of integrated solutions." He说.


Promotion is the greatest obstacle prices

Distributors are all agreed that the current application of solid state LED lighting market price is the greatest obstacles. "Jueduichengben too high, resulting in tremendous pressure on prices." IKEA Li said, "As LED luminous efficiency of continuous improvement, LED lights to enter the luminous efficiency of solid-state lighting is technically not too much problem, but it must be year to year decline in prices. LED industry in 2004 to 2005 has begun to enter the initial lighting applications, has dropped by 30 percent, a very stringent test of price cuts, we must first place in 2012 to 10 per cent of lighting can be successful open market. "


He also pointed out: "If only from the perspective of the costs, LED and fluorescent compared Tungsten Lamp for living in an inferior position clear."


Arrow Bingyan Wu also holds the same view: "The biggest problem is price, and lighting to the traditional family than many of you will, but the longer-term benefits of very clear, durable and less electricity." He continued: "Price , Customer expectations in lumens per cent level, to stop the beginning of approximately 5 cents a share, towards the end of about 3 cents a share, down nearly by half, if large quantities are also close to the situation of 2 cents. But To achieve a truly cents a share, may also need 12 to 18 months time. "


On the technical side, brightness has gradually ceased to be troubled. IKEA Li said that since the LED luminous efficiency in lighting applications is the key to development, LED suppliers also Maozu full sprint, the last 12 LED product innovation at a fairly rapid pace, the market has far exceeded previous estimates by the luminous efficiency Process, the existing market has launched 150 lumens per watt LED products.


However, the heat can not be Small, and its small size, but the glare caused by heat is needed, scattered out now on the market cooling high-power LED lights are natural cooling, the effect is not satisfactory. Wu Bing Yan said, Arrow plans to seek San Regao suppliers, enhance the capacity of thermal conductivity.

In addition, LED products and with the lens is very important. Wu Bing Yan said that the Arrow through the integration of product lines to provide total solutions approach to win a lot of the market, especially in some large local lighting, such as street lamps. The future will continue to expand lens manufacturers and street lamps as well as traditional indoor and outdoor lighting to invest more technical strength. "This year we have increased our platform for application engineers staff, will proceed from the overall market some R & D module, for those who are still unfamiliar to the semiconductor lighting customers in a more simple programmes, and a large number of local FAE will also address local customer needs. "Miss Bingyan said.